Coca-Cola Sweden has unveiled new labels for a range of beverages to increase the recycling rates of plastic bottles.
Labels on the PET bottles of Coca-Cola, Fanta, Sprite and Bonaqua are now white and feature the message ‘Recycle me again. I am made of 100% recycled plastic. Made in Sweden’.
In November, it was announced that Sweden will become the first country where all Coca-Cola’s plastic bottles will be made from 100% recycled material.
The company said that by switching to 100% recycled material in its bottles, it will eliminate the use of 3,500 tons of virgin plastic each year in Sweden.
“We are delighted to bring these new bottles, which use no new virgin oil-based plastic, on to the market,” said Barbara Tönz, general manager at Coca-Cola AB.
“Of course, we also want to ensure that we get each of these bottles back to recycle them again, so that no material is ending up as litter or waste. That’s why I feel proud that we are launching the bottles with labels that mark such a distinctive departure from their usual look, using the power and reach of our brands to promote this important message.”
Sofie Morsink Eliasson, general manager at Coca-Cola European Partners Sweden, added: “It takes collaboration to achieve a circular economy for packaging. We have a great deposit system in Sweden – where the majority of the bottles are collected – and today, 85% of all PET bottles are deposited and recycled.
“The ambition of the initiative is to increase the level of recycled bottles still further towards our goal of 100% by 2025.”
© FoodBev Media Ltd 2019