The Coca-Cola Company plans to invest around €1 billion in France over the next five years, supporting its sustainable development goals in the country.
The Coca-Cola Company and Coca-Cola European Partners (CCEP) will reportedly use the investment to introduce new products in the French market, expand bottling capacity and modernise several CCEP manufacturing plants; fund the development of new innovations such as sustainable packaging, and provide ongoing support to company brands.
CCEP has allocated €500 million to strengthen its production and distribution network in the country. Through this investment, CCEP will invest in its factory in Socx, France to equip the site with a new state-of-the-art aseptic bottling line in mid-2020, which will enable CCEP to meet the increasing consumer demand for its Fuze Tea and for Tropico drinks.
Additional investments across all five CCEP plants in France will enable the introduction of a higher quantity of recycled material in bottles and cans and the replacement of plastic by cardboard for secondary packaging.
In parallel, The Coca-Cola Company claims it will invest €500 million to support the development of its current brands and introduce new products in the French market. These investments will reportedly include a combination of media, brand experiences or strategic partnerships, such as the support of the Paris 2024 Olympic Games.
According to a statement from the company, the investment plan will be discussed during a meeting between James Quincey and President Emmanuel Macron on 20 September 2020.
Coca-Cola Company CEO James Quincey said: “Coca-Cola has been part of France for a century, and our presence today includes more than 2,800 people who work for Coca-Cola in France, plus many more across our entire value chain.
“Today’s announcement shows continued commitment to France, helping to build the French economy and contributing to sustainable French communities for years to come.”
© FoodBev Media Ltd 2020