The Coca-Cola Company has announced plans to sell its Dasani water brand in aluminium packaging as part of efforts to reduce plastic waste.
Dasani will be sold in aluminium cans initially in the Northeastern US in the coming months before expanding to other regions of the country in 2020. The brand will then go on sale in aluminium bottles as of mid-2020.
Coca-Cola will also sell the water in the HybridBottle, which is made with a mix of up to 50% plant-based renewable and recycled PET material.
All Dasani packages will feature ‘How2Recycle’ labels to help educate and encourage consumers to recycle after use.
The moves form part of The Coca-Cola Company’s goal to make its bottles and cans with an average of 50% recycled material by 2030.
“Today’s announcement is the largest sustainability initiative in the history of the Dasani brand,” said Lauren King, brand director, Dasani.
“It’s rooted in providing sustainable options for our consumers while doubling down on our commitment to minimise our impact on the environment. Over the last decade, we’ve been on a journey to make Dasani more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantly reduce packaging waste around the world by 2030.
“While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale.”
Sneha Shah, group director, packaging innovation, Coca-Cola North America added: “We are working diligently to continually reduce our overall environmental footprint through smarter package design, procurement of recycled and renewable materials while continuing to deliver exceptional consumer experiences.”
© FoodBev Media Ltd 2019