Coca-Cola unveils Chill Activated Can and Sixer

The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled.

The 16 fl oz aluminium can of Coke is printed with special thermochromatic ink that reacts to temperature by changing colour. When the can is at an ambient temperature, the thermochromatic ink blends into the package, displaying a white contour cup glass with a red Coca-Cola logo. When the can is chilled to 46 degrees, the ink changes colour to reveal special graphics, displaying three blue-coloured ice cubes.

The 6-pack 12 fl oz can package saves space (in a fridge), stores vertically or horizontally and is portable and easy to carry. Available for Coca-Cola, Diet Coke, Coca-Cola Zero, Cherry Coke, Sprite, Fanta Orange, Fanta Strawberry, Barq’s Root Beer, Mello Yello, Seagram’s Ginger Ale and Fuze Iced Tea Lemon.