The Coca-Cola Company has launched its new limited-edition drink inspired by space, as part of its global innovation platform debut, Coca-Cola Creations.
The beverage, named Coca-Cola Starlight, combines classic Coca-Cola with a reddish hue. The taste includes notes “reminiscent of stargazing around a campfire, as well as a cooling sensation”.
The drink will be available in regular and zero-sugar variants, sold in bottle form or in cans.
The new Coca-Cola Creations range will release limited-edition beverages under the Coca-Cola trademark – driven by collaboration, creativity and culture.
The range was developed under the ‘Real Magic’ brand platform, which was revealed late last year.
Oana Vlad, senior director and global brand strategy at The Coca-Cola Company, said: “For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations. When we launched ‘Real Magic’, we wanted to connect with and celebrate the experiences that bring joy to young people today and that has taken us to an exciting new territory.”
She continued: “Coca-Cola Creations aims to surprise, delight and engage global audiences through magical and unexpected tastes, moments and collaborations – something we know our fans have come to expect from us”.
© FoodBev Media Ltd 2023
