Sandy Douglas will be president of Coca-Cola North America, a division that will handle marketing, R&D and related functions.
Steve Cahillane, who now runs CCE’s North American division, will run Coca-Cola Refreshments USA, which will incorporate CCE’s old operations and will handle bottling, soda fountains and the supply chain.
Executives from CCE are set to take responsibility for pricing, displays, in-store marketing, ‘region sales’, Canada, some human resources, and non-carbonated beverages such as water, juice, tea and coffee.
Mel Landis, who comes from Coca-Cola Bottling Co Consolidated, will handle national retail sales.
Tuesday’s announcement doesn’t involve the top executives at either Coke or CCE, who remain in place.
Source: The Atlanta Journal-Constitution
© FoodBev Media Ltd 2024