The launch follows on from the introduction in Australia of Coca-Cola Raspberry, Coca-Cola Plus Coffee No Sugar and Coca-Cola Ginger.
Coca-Cola Australia has launched Coca-Cola Orange No Sugar as it aims to recruit new drinkers to the carbonated soft drink category.
The limited-edition product, which is said to combine a classic Coca-Cola taste with a hint of orange flavour, aims to offer Australians a wintery twist for the cooler months.
Coca-Cola Australia said orange ranks in the top five most popular fruits in Australia, with one in three Australian fruit shoppers purchasing oranges at checkout.
Targeting the young adult market, the new flavour follows the success of the company’s recent flavour innovations, including Coca-Cola Raspberry, Coca-Cola Plus Coffee No Sugar and Coca-Cola Ginger.
The release comes 12 months after Coca-Cola revealed it would ditch the Coke Zero brand in Australia in favour of the new sugar-free variant called Coca-Cola No Sugar.
The new beverage will be available in a range of different pack formats and sizes.
Lucie Austin, marketing director at Coca-Cola Australia, said: “Following the success of the Coca-Cola Raspberry launch this summer, we’re thrilled to launch Coca-Cola Orange No Sugar and offer Coke fans a new fruity twist. The hint of orange flavour offers a wintery, citrusy note to palates during the cooler months this year – one that complements our existing range of fun and innovative flavours.
“We’ve seen just how much Australians have been enjoying our recent limited-edition flavours and we remain committed to delivering innovative flavour combinations and great-tasting choices to our consumers nationwide.”
The new beverage will be available in a range of different pack formats and sizes. Coca-Cola Australia said that launch forms part of its commitment to reduce sugar across its range.
Last year Coca-Cola South Pacific and Coca-Cola Amatil announced they will reduce the sugar content in their non-alcoholic portfolio of beverages by 20% by 2025, as part of an industry-wide pledge revealed by the Australian Beverages Council.
© FoodBev Media Ltd 2020
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