Drinks brand Coldpress is expanding its product range with the launch of an orange zing variant, available in the UK from September.
Sold in 250ml bottles, the beverage has apple and orange foundations, with the zing flavour courtesy of sweet carrot and pineapple as well as a hint of ginger.
Coldpress said the drink has been blended with the café and deli sector in mind, providing a mix of ingredients that work in tandem with the flavours in consumers’ favourite snacks.
Company general manager Roger Harrison said: “We’re justifiably proud of the part we’ve played in taking fruit and veg-themed juices more mainstream by providing truly engaging light touch recipes that make any on-the-hoof snacking occasion a little extra special.
“Some juices inadvertently swamp or engulf the very sarnies, wraps or salads that they are meant to accompany, whilst our priority has always been to consider the wider eating experience.”
Coldpress, which expanded into water-based soft drinks earlier this year, announced in June that it received an investment of £2.3 million from funds associated with two private equity investors.
Ahead of the launch in September, the orange zing bottles are on sale at the Coldpress online shop in packs of eight for £15.12.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial