Conagra Brands has joined with The Coca-Cola Company to introduce new Snack Pack Fanta Gels in the US.
Three flavours – orange, grape and pineapple – have been developed with taste profiles that mirror Fanta soft drinks.
Conagra Brands-owned Snack Pack offers a range of shelf-stable puddings and gels.
“We’re thrilled to be teaming with Fanta on the launch of Snack Pack Fanta Gels,” said Audrey Ingersoll, brand director for Snack Pack. “Each cup is bursting with delicious fruit flavour. Whether you’re a lover of Snack Pack, Fanta, or both, we think you’ll find a reason to enjoy our new offerings. They’re the perfect go-anywhere treat.”
Tutul Rahman, Fanta brand director, The Coca-Cola Company, said: “Fanta is known for extraordinary flavours, and orange, pineapple and grape are some of our most loved.
“Bringing them to a new category in Snack Pack Gels made all the sense in the world. We worked with the team to make sure that our iconic flavours came through and we have no doubt that Fanta Snack Pack Gels will definitely be a thing.”
Members of the Snack Pack and Fanta teams worked closely together, testing several recipes to develop a product that “delivers authentic Fanta taste”. Each variant will be available in packs of six 3.25oz cups, retailing for $2.79.
“We’re excited to introduce Snack Pack Fanta Gels to flavour fans and consumers, bringing the fantastic flavours of Fanta to this new category,” added John Larson, global food licensing manager for The Coca-Cola Company.
© FoodBev Media Ltd 2020
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