Commenting on the research*, which shows interest in recycling not just holding up but rising in the downturn, and increasing as a concern by 30% over the last five years, Cathryn Sleight, marketing director of Coca-Cola GB said: “One lesson we’ve learnt over 123 years of good and bad times is to stay true to your values. This research shows consumers staying true to their ‘green’ values during the recession. We’re determined to work tirelessly to help them do that.”
The company, which has already published the carbon footprint of its most popular drinks, has committed to using 25% recycled plastic by 2010 in all its plastic bottles, and has announced plans to expand the successful Recycle Zone scheme from 20 to 80 locations across the country by 2011.
In research* carried out for the company, consumers sent a clear message:
*[RDSi Go for Green Dec 2008 and Fit for the Future Millward Brown Tracker May 2009]8
Coca-Cola is committed to helping consumers do more to help the environment:
“The message from consumers is clear: they want us to look after the planet and their pockets,” said Cathryn Sleight. “Green Britain Day is a great initiative to stimulate action. The real change in behaviour will come from sustained action. At Coca-Cola, we know we have a lot to do but are committed to doing it for the long-term.”
Source: Coca-Cola Great Britain
© FoodBev Media Ltd 2024