Coffee chain Costa Coffee has released limited-edition rainbow cups at several of its UK stores in celebration of LGBT Pride Month.
The cups will be available from Costa Coffee shops in Edinburgh, Essex, London, Glasgow, Brighton, Leeds, Manchester and Cardiff from 13 June onwards.
Rainbow cups will replace the company’s traditional red cups at these stores throughout the month, and they will be recyclable in the same way as the conventional cups, reducing waste.
Costa says that the release of the new cups will help consumers “spread the messages of celebration and inclusivity”, and the cups were championed by the company’s GLOW (Gay Lesbian Out at Whitbread) inclusivity resource network.
Jason Cotta, Costa Coffee’s managing director UK & Ireland said: “Our all-new rainbow cups are a fun way to celebrate Pride and reflect Costa Coffee’s values of equality, and diversity.
“We are passionate about championing team members rights to work in an inclusive, supportive environment.
“We’re so proud of the achievements of the GLOW team and look forward to seeing them marching at the many of the Pride Parades across the UK.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial