The judge who presided at the preliminary hearing, held last year in the High Court, decided that describing aspartame as a ‘nasty’ would be understood by a substantial number of people to mean that aspartame was potentially harmful or unhealthy.
He did, however, also find a second, less damaging meaning that was not actionable. The judge then entered a series of complex legal arguments through which he concluded that the less damaging meaning was the one that counted.
Today’s judgement effectively reverses that position. Asda can no longer deny that describing aspartame as a ‘nasty’ denigrates a safe and beneficial food ingredient.
Source: Ajinomoto Sweeteners
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial