The brand will be the first to roll off the UK’s only aseptic juice, gable-top carton filling line, which opened in March, based at Fruitapeel in Llantrisant, Wales.
Fruitapeel, one of the UK’s fastest growing producers of own-label and branded juices and smoothies, will fill Cracker’s range of five juice drink products, three juice products and ‘Still & Cloudy lemonade’ on an Elopak S-PS80 High Aseptic filling machine. Volumes are expected to reach six million cartons per annum.
Previously filled in Germany, The Cracker Drinks Co outlined its desire to shorten the supply chain to Elopak, which introduced Fruitapeel as a co-packer.
“To date, aseptic juice producers had to go outside mainland UK for gable-top,” said Fruitapeel’s managing director Terry Haigh. “Cracker saw the logistical benefits, both cost and environmental, and the opportunities of British-based production.”
Cracker Drinks were first filled in Elopak Pure-Pak cartons three years ago.
“We have become emotionally tied to the Elopak carton, nicknamed the ‘Cracker Pack’, which portrays our ‘fruit and refreshment’ message perfectly and is now synonymous with the brand,” said Gavin Cox, managing director of the Cracker Drinks Co.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – DEADLINE EXTENDED!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline extended to 18 September – enter now!