British craft brewer Fourpure has launched two new seasonal beers – a west coast IPA plus an American red ale.
New Shape Shifter and Flatiron join the other beers produced by London-based Fourpure; the four-year-old brewery has a number of speciality brews with ‘curious flavour notes’, inspired by the travels of founders, and brothers, Dan and Tom Lowe.
The Shape Shifter IPA is inspired by LA, San Diego and San Francisco while the Flatiron ale is inspired by winter road trips through Yellowstone and Wyoming.
The 4.7% ABV beers are packed in 330ml cans and available on draught, as well.
The brewery’s core range of beers – including a Munich-inspired pils and Oregon-inspired IPA – is listed at Marks and Spencer stores across the UK, as well as in bars and restaurants nationwide.
Sheen Mistry, design director for creative agency Mr B & Friends, which designed the packaging for the two new beers, said: “Dan and Tom shared with us a mythical story from the shores of Lake Okanagan of a 50-foot sea serpent-like lake monster. The illustration on the Shape Shifter can featured this scaled serpentine meandering round the can, lurking in the depths of the lake, seemingly unknown to the casual rower. The combination of black and gold was chosen for a striking effect against the textures of the sea.
“Wherever the adventure takes you, the days are long and tiring in the mountains and the red style of the Flatiron ale gives the right combination of malt and hops. The illustrations draw influence from the landscape, featuring contours and the Flatiron rock formation in Colorado which symbolise the founders’ hiking adventures. The warm colour palette hint towards the mahogany red beer and flavours of caramel and toffee.”
In addition, Mr B & Friends has recently refreshed Fourpure’s core can range to increase shelf standout and help reinforce the brand’s adventurous positioning.
Simon Barbato, founder of Mr B & Friends, added: “Fourpure is inspired by adventure. The inspirations gathered from the founder’s travels around the world have been brought back to the brewery and blended with their own way of doing things. The spirit of what the brand is about is beautifully embodied in the design of both the core range and the new seasonal cans.”
© FoodBev Media Ltd 2017