Craft beer microbrewery Serda Brewing has launched RePear, a two-stage drink mix that aims to prevent hangovers by protecting the liver.
RePear is made with a scientifically formulated blend of ingredients that are known to help defend and recover from the effects of drinking alcohol. Available as a fast absorbing powder that dissolves into drinks, the packets are described as convenient to take on the go.
The new product is expected to be taken as part of a two-stage process, with both PrePear and RePear forming a complete package. For maximum effect, PrePear should be taken two hours before drinking alcohol, while RePear should be taken immediately after the consumption of alcohol.
The US drink mix decreases hangover symptoms by producing more of the necessary vitamins and nutrients in the user’s body which are lost during alcohol consumption. It increases the liver’s ability to produce alcohol metabolizing enzymes, protects the body from inflammation, as well as speeding up the detoxification of acetaldehyde from the body.
Two key ingredients are Korean pears and prickly pear extract, which according to Serda Brewing have proven to speed up alcohol metabolism and the elimination of acetaldehyde.
Other vital ingredients in RePear that assist the breakdown of alcohol include: milk thistle, N-acetyl cysteine and alpha lipoic acid. Feelings of nausea are also said to be alleviated due to the use of ginger root and turmeric in the mix.
The microbrewery claims that its product has more electrolytes in it than most sport drinks, keeping the body hydrated while preventing headaches, tiredness and confusion. Unlike the sport drinks, it does not add ‘bad sugars’, food colouring or preservatives.
Alabama-based Serda Brewing have partnered with Indiegogo to create a campaign for its new product release, with a funding goal of $25,000. RePear is available across the US with the Indiegogo campaign offering a variety of early bird pack specials starting at $30 for 16 packets.
© FoodBev Media Ltd 2020
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