Craft soda brand Dalston’s has released a range of canned low-calorie soft drinks, after securing its first major supermarket listing in the past few months.
The premium sodas are designed to challenge the idea that sparkling drinks have to be laden with sugar and chemicals, and have been unveiled by the UK-based brand just a day after the UK chancellor announced his budget plan for the six months ahead.
Dalston’s will offer three core flavours – orangeade, lemonade and classic cola – with all variants brewed at Dalston’s site in east London. All of the cans for the drinks are made in the UK.
The drinks are made from a base of real fruit ingredients, spring water and beet sugar and contain high-quality ingredients like Sicilian lemons and cola nuts. The result, Dalston’s said, is a range of refreshing and clean-tasting soft drinks that deliver the fizz of carbonated soft drinks without the vast amounts of sugar.
Dalston’s founder Duncan O’Brien said: “We think it’s the perfect time to offer premium soft drinks in cans. Our range is made from carefully sourced ingredients, and blended with the adult palate in mind. Cans give us a great canvas for communication so we’ve decided to put calorie content on the front of pack and highlight the attention we place on sourcing with our trademark Dalston’s ‘D’.”
And managing director Dan Broughton added: “We want to kickstart a craft soda revolution and offer the consumer of tomorrow a soft drink offering that meets their needs for a healthier, refreshing and permissible treat.”
The range will be available from Whole Foods and online supermarket Ocado – as well as for the horeca sector.
The 330ml cans have a recommended retail price of £1.19.
© FoodBev Media Ltd 2020
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