Soda brand Dry Sparkling has launched a permanent craft watermelon soda just in time for summer.
Watermelon Dry Sparkling was first introduced as a seasonal edition last summer, but is now being made available full-time. It contains just 50kcal and 12g of sugar per 12oz serving. The brand claimed that it delivers only authentic watermelon flavours, with no synthetic taste, and ‘captures the deliciously refreshing, lightly sweet flavour’ of this enormously popular summer-time fruit.
The new flavour will roll out to retailers across the US this month, including outlets of Kroget and select Costco stores in the Midwest and San Diego area. The bottled line will be available in a pack of four with a suggested retail price of $6.99.
“Last summer we launched Watermelon Dry Sparkling as a seasonal offering,” said Dry Sparkling founder and CEO Sharelle Klaus. “The goal was to celebrate this nostalgic summer fruit and perfectly capture its juicy essence in a beautiful package. Watermelon Dry was monumentally successful – it sold through quickly and our consumers and retailers were very vocal about their affinity for this flavour. We’re thrilled to now offer Watermelon Dry Sparkling to our fans year-round.”
In January, the Seattle-based craft drinks maker launched a ‘bold and spicy’ ginger variant.
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