Crown Beverage Packaging North America, a business unit of Crown Holdings, has inaugurated a new graphics studio to help beverage brands expedite product launches.
Located in Ambler, Pennsylvania, the 14,000-square-foot facility features technologies that are said to shorten product development timelines.
Crown said the plant enables customers to have hands-on involvement alongside on-site experts to produce finished packages that create brand differentiation on shelves.
Meanwhile, a pilot line can produce a sample package on-site, confirm that colours and separations are accurate and allow for designs to be reviewed and revised on-the-spot.
“Our new graphics studio represents the changing beverage landscape,” said Paul Fennessy, director of graphics at Crown.
“Today, brands are recognising that in many cases, the can serves as the customer’s first experience with a product. The size, look, feel – and of course, the graphics – create a first and lasting impression in the mind of consumers.
“When designed with these factors in mind, cans are able to foster a valuable connection and build brand preference.”
The studio also features a Can Academy that educates customers on the can-making process and where graphic design falls into that production cycle.
The graphics studio will serve as the primary design centre for all Crown Beverage Packaging North America customers.
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