Packaging producer Crown has teamed up with Lipton to create an iced tea can that changes colour when chilled.
Developed for distribution at Belgian music festival Tomorrowland, which is currently taking place, the can features a strapline that encourages consumers to ‘chill the can and see the love’.
When the can has reached optimal temperature for consumption, the word ‘love’ appears thanks to the use of thermochromic inks.
In a statement, Crown said: “Crown’s reprographics team, recognised globally for its talent with decorative finishes, worked with Lipton’s design agencies to maximise the impact of the inks.
“Proofing sessions were carried out extensively to colour match the blues required to achieve the end result and the final product was universally applauded by all involved.”
© FoodBev Media Ltd 2018
World Beverage Innovation Awards are now open!
Do you have a beverage product worthy of an innovation award? Then you’re invited to enter the World Beverage Innovation Awards. Click here to find out more.