Crown launches Cottle can

Crown Bevcan Europe and Middle East, a business unit of Crown Holdings Inc, has launched the ‘Cottle’ – a new can format, derived from the popular Crownsleek range.

Cottle is the result of the growing trend towards packaging with a unique look that appeals to all in a variety of can sizes. Cottle combines optimum material utilisation with the process efficiency and system economics of the can that, in turn, will help brands differentiate themselves from the mainstream.

Matt Twiss, marketing & business development director at Crown Bevcan Europe & Middle East said: “For brand owners, the key to success is differentiating their brand in a crowded marketplace. To get ahead we recognise that brand owners have an ever greater desire to understand their audience, look at adopting tomorrow’s technologies today and develop an individual approach. Whether improving existing products or pioneering a new concept, our research and development efforts focus on delivering formats that respond directly to consumer needs and, in turn, help our customers build their brands.”