Crown teams up with Ballygowan to create cans for its new drinks

Crown Bevcan Europe and Middle East has partnered with Irish drinks producer Ballygowan to produce packaging for its new Sparklingly Fruity range of water drinks.

The “refreshingly different” range, recently launched in Ireland, blends together lightly sparkling Ballygowan Water and carefully chosen fruit combinations. They are available in three flavours: raspberry and blackberry; apple, elderflower and lemon; and lemon and mint. Gently sweetened with stevia leaf extract, each can of Ballygowan Sparklingly Fruity is naturally low in calories and sugar.

The range features crisp, vivid images of delicious fruits depicting the individual beverage flavours. Providing a large printable surface area, the can serves as a 360° billboard for Ballygowan to convey its brand image and achieve maximum consumer impact – a unique feature of cans as a packaging format.

The beverage can is the ideal packaging format to enhance the striking look and feel of Ballygowan’s Sparklingly Fruity range, Crown said. Manufactured in Europe and 100% recyclable, the can helps reinforce the brand’s commitment to sustainable development.

“We are delighted with our successful partnership with Crown, which has resulted in a first-class and uniquely designed packaging solution which instantly appeals to consumers on the go,” said Sian Young, marketing manager for Ballygowan.