Most recently utilised by Molson Canada on its 12oz and 16oz cans of Coors Light, Crown’s thermochromic ink technology transforms the package’s white, snow-capped mountains to a deep shade of blue to indicate when the beer is cold. The distinctive package was recently recognised with a gold award at the biennial PAC Leadership Awards, a national packaging competition in Canada.
Crown has also applied its thermochromic ink technology to packaging for other beverage products in North America.
Thermochromic inks are spot-applied to packaging graphics, helping specific design elements emerge as the temperature of the can decreases. At room temperature, the ink is colourless, but when chilled, can appear as several different colours, including blue, green, red and black. The inks can be customised to the temperature requirements of individual beverages, ranging between 43-46 degrees Fahrenheit or six and eight degrees Celsius.
“Crown was the first company in North America to commercialize thermochromic inks in 2005, and we’ve made numerous strides with the application process since then,” said John Corelli, manager, Graphic Planning, Customer & Technical Service, North America. “Our Crown Graphic Centers utilise a state-of-the-art digital process and employ unique proprietary separation and print methods that maximise turnaround to market and competitive colour and print quality to our valued customers. We work continuously to adapt new ink technologies to metal substrates, allowing us to offer brand owners new ways to differentiate their products.”
Source: Crown Holdings
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