Crown Holdings has teamed up with Coca-Cola Turkey to launch a range of summer promotional packaging featuring Crown’s thermochromic inks.
The companies said that historically one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a decorative tool, making it an integral part of how the can looks.
Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks ready for consumption.
Designs featured on Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption.
Four separate inks have been used to create designs that stand out when the cans are chilled and the drinks ready for consumption.
Matt Twiss, marketing and business development director at Crown Bevcan Europe and Middle East, said: “Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work.
“While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.”
The cans are produced at Crown’s Osmaniye plant, in the south of Turkey, a facility with the capacity to produce approximately 2 billion cans per year. A total of 70 million units will be produced in 2018 for this campaign.
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