Crystal Mountain has a long tradition of involvement in water cooler industry trade associations, and since it opened its regional office in Europe, has always had a key manager from its European operation involved on the BWCA board. Caroline will also contribute to the BWCA technical and supplier committees.
Crystal Mountain has always found it to be in the company’s interests to participate in association business and in decisions being made that affect the industry.
“We like to be kept informed – at the highest level – about issues potentially or currently facing us,” said Diane Koyich, international liaison for Crystal Mountain Products Ltd – the European arm of the Crystal Mountain company family.
Koyich left the BWCA executive committee last year, and is pleased at how quickly Caroline has been invited to sit in her place: “Caroline followed closely the activities and achievements of the BWCA, EBWA and ICBWA while I’ve worked with these groups. She has attended BWCA trade shows and meetings for years, and it was natural for her to step into the role of serving on the board.”
“We felt we needed to continue the company’s close connection to the BWCA board,” said Caroline Elliot. “Participating on industry association boards keeps us abreast of market trends and regulatory issues. We will continue to devote staff and financial resources to support associations, even during these leaner times.”
Source: Crystal Mountain
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