According to market research company NPD, 62% of women aged 35-54 and 65% of women over 55 consider anti-ageing benefits to be of top importance when purchasing beauty products – which could be extended to beauty beverages.
Lipofoods, which specialises in the development and production of microencapsulated functional ingredients, has partnered with research and development company Sphera, to create Curcushine, a highly soluble curcumin solution for anti-ageing applications. Curcumin is extracted from tumeric, which fits in with the botanical trend seen in many current beverage products on the market.
Curcushine microcapsules can be incorporated into functional beauty beverages or nutricosmetics to deliver anti-ageing properties for consumers. The majority of curcumin ingredients currently available are water-dispersible, which up until now has meant that including these in beauty beverages has been challenging.
Lipofoods’ marketing manager, Isabel Gomez, explains how Curcushine can be incorporated into more than just beverages: “Curcushine microcapsules provide anti-aging benefits and are suitable for multiple nutraceutical applications.” This can extend to confectionery items such as beauty gummies.
Curcumin has benefits reaching beyond anti-ageing properties: according to a 2017 study by the National Center for Biotechnology Information, the ingredient could help in the management of oxidative and inflammatory conditions, metabolic syndrome, arthritis, anxiety, hyperlipidemia, and exercise-induced inflammation and muscle soreness.
Curcushine has the added benefits of being water-soluble, neutral in taste, and vegan. According to Mintel’s Global New Products Database (GNPD), vegan beauty launches grew by 175% from July 2013 to June 2018.
© FoodBev Media Ltd 2019