US-based sports nutrition company CytoSport has updated the nutritional profiles and redesigned the packaging for its range of Muscle Milk premium ready-to-drink protein shakes.
The nutritional updates include simplified ingredient statements, the elimination of soy, reduced sugar and a 40% reduction in fat in its “Genuine” varieties.
The Muscle Milk brand has also added two new products: Muscle Milk Protein Smoothie yogurt shakes and Muscle Milk Coffee House protein shakes.
Muscle Milk Protein Smoothie yogurt shakes are made with Greek-style yogurt — a new offering in the protein category. Packed in shelf-stable 16oz plastic bottles, the shakes are available in four varieties: blueberry, mango tangerine, peach, and strawberry banana. The single-serve bottles contain 260 calories, 4.5g of fat, 21g of sugar and 25g of protein.
The Muscle Milk Coffee House protein shakes feature coffee as a primary ingredient, delivering 20g of protein and include caffeine content similar to a cup of coffee.
CytoSport president and chief executive officer Greg N Longstreet said: “Innovation is essential to our company and we are excited to roll out a new and improved look for our brand while also introducing some very compelling and unique new products within the health and nutrition category. We recognise that everyone’s protein needs are different, and we must provide products that complement today’s lifestyles. Protein is fundamental to helping individuals live and perform better, and we are pleased that these new products will help consumers elevate everyday performance.”
© FoodBev Media Ltd 2020
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