Dabur India, a leading Indian company, has entered the malted food drink market with the launch of Chyawan Junior. Chyawan Junior offers the essential goodness of Chyawanprash (Indian health tonic), but with a chocolate flavour that makes it more appealing to children.
“Dabur is making a concerted effort to expand the Chyawanprash category by introducing new and innovative variants,” said Dabur India Executive Vice President, K K Rajesh.
Chyawan Junior also takes Dabur into the milk beverage market, valued at Rs15,000 million (€261 million). This segment is expected to grow by 15% in 2007-08, and the launch of Chyawan Junior could help Dabur establish a prominent position in the market.
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