Dabur India has launched its Réal Wellnezz brand with the release of jamun juice in paper-based cartons from packaging manufacturer Tetra Pak.
The launch “extends its commitment towards the health and wellbeing of consumers”, Dabur said. The drinks, made from jamun – or java plum – is aimed at improving the wellness of active consumers, with 100% juice content that will provide a convenient yet healthy beverage option for the daily nutritional needs of modern consumers.
The 100% natural beverage is aseptically packaged in six-layer, tamper-evident Tetra Pak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf-life without the need for preservatives. The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use, Dabur claimed. Being paper-based, the packages are 100% recyclable.
Dabur India’s marketing head – foods, Sanjay Singal, said: “Today’s health-conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours including traditional ones such as coconut, aam panna, etc. Réal Wellnezz juice has 100% juice content, which has the goodness of the fruit and makes it a pure offering in a ready-to-drink format for consumers who seek active and healthy lifestyles. The modern and convenient Tetra Pak packaging also gives consumers the comfort of enjoying jamun juice all-year-round and not just in summers.”
“Jamun is considered to possess many health benefits,” continued nutritionist Dr Priyanka Rohtagi. “With today’s busy and sedentary lifestyle, people are more prone to various health conditions. Jamun contains antioxidants and vitamin C with anti-inflammatory properties and antimicrobial properties. Jamun helps to counter health issues and improves the overall digestive system.”
And Kandarp Singh, managing director of Tetra Pak South Asia, added: “We are happy to build on our partnership with Dabur for its new Wellnezz range. We ensure our packaging solutions offer convenience and a superior drinking experience to modern-day consumers, who seeks health and convenience at the same time.”
Réal Wellnezz jamun is currently available in 1 litre and 200ml packs.
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