More than 14,500 visitors are expected from the UK and beyond, and of the 450 trade exhibitors that have booked stand space, over 20% have taken additional space compared with previous years, a trend which reflects the strength of the industry’s support.
RABDF chief executive Nick Everington said: “Relocating the UK’s largest specialist event to the NEC is proving to be an exciting challenge. In the first instance, the move is enabling us to continue to build on the event in its current format, offering comprehensive technical, business and financial information for the entire UK ruminant sector.
“Furthermore, the new venue, with its larger, modern and easy accessed facilities, is destined to make a serious statement of professionalism on behalf of the UK livestock sector. It reflects the event as up to date and progressive, in particular to retailers and processors, international visitors, the next generation and recruits to the industry.”
The entire food chain will be represented: producers, processors, retailers and suppliers, all helping to build much needed collaboration. Members from the dairy processing sector will be featured in MilkMade, the exhibition which has developed over the last seven years as a focal point where producers and processors can find out more about milk processing, packaging facilities and cool storage technology and also obtain advice to help them with their business planning and market research.
“Each of the indoor exhibitors will be brought together under one roof and located in interlinked exhibition halls which will be divided in to 12 product sector zones enabling farmers to find exhibitors more easily and make better use of their time,” said Everington.
“We will also be welcoming international visitors in a dedicated lounge, which will provide the opportunity for farmers and suppliers from overseas to do business with British-based companies.”
© FoodBev Media Ltd 2019