Dairy Farmers of Canada (DFC) has announced the appointment of Jacques Lefebvre as its new CEO.
Lefebvre has previously held senior executive positions with DFC national member organisations, both in the business and not-for-profit sectors.
DFC said that Lefebvre has an in-depth understanding of Canada’s dairy sector and the importance of Canadian dairy producers to the country’s economy.
With over 25 years’ experience across multiple sectors, Lefebvre was formerly president of the Dairy Processors Association of Canada.
DFC president Pierre Lampron said: “It is my great pleasure to announce that Jacques Lefebvre will be joining DFC as our new CEO. He is a proven leader and is deeply committed to our dairy sector.
“Jacques understands all of the challenges that we are facing, and will be a champion for us. I look forward to working closely with Jacques.”
Lefebvre added: “I am very excited to be joining DFC and for the opportunity to work closely with our board of directors, members, staff, and stakeholders, on behalf of Canadian dairy farmers.
“I welcome the opportunity to use my past experience, inside and outside of the dairy sector, to bring our industry together as we face tremendous pressure on trade and government relations issues. It is more important than ever that we work collectively to defend and promote the industry.”
Founded in 1934, DFC is the national organisation representing Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry.
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