Dairy Farmers of America has boosted the Borden Cheese range in the US with a new whole milk Mozzarella String Cheese.
Featuring a buttery flavour, the product is said to have “an indulgent, satisfying taste experience”.
The launch comes as DFA expands the Borden Snack Bars range with habanero cheddar and extra sharp white cheddar cheese variants. Each individually wrapped savoury snack offers 5g of protein. The new flavours aim to bring rich, spicy variations to the existing line.
Meanwhile, three new flavours have been added to the Thick Cut Shreds range: ultimate nacho blend, ultimate mac and cheese blend, and ultimate pizza blend. Both the Thick Cut Shreds and Snack Bars lines were launched in 2017.
Mihira Rami, marketing director consumer brands, Borden Cheese, at DFA, said: “Whether snacking on the go or making a homecooked meal, consumers are yearning for more flavourful cheese options. We’re excited to address this growing need with our new, robust flavour offerings.
“From flavour-packed thick cut shreds and snack bars to a wholesome string cheese snack, these new additions offer innovative, flavour-forward options for the whole family.”
© FoodBev Media Ltd 2019
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