Ahead of the Dairy Innovation Summit 2018, organisers Arena International pick out their three trends for the dairy sector and what they mean for the future of dairy businesses.
With changing consumer desires and multiple fore-coming trends, constant innovation is required to ensure success in this fast paced industry. Whether it is sugar reduction or sustainability, clean label or customer engagement, every piece of the puzzle needs to connect in order to achieve sustainable competitive advantage.
The everyday consumer has been empowered by the internet, and with such technology at hand their knowledge of the importance of nutrition and health benefits (clean label, protein levels, organic produce and sugar reduction) has exceeded the traditional norm.
This modern trend provides the perfect platform for dairy businesses to capitalise on. By utilising effective communication and highlighting health and nutritional advantages, firms can alter perceptions of dairy products to drive consumption and customer engagement. Thus, such change calls for businesses to reconsider their approach to dairy innovation and manage expectations in the most effective manner.
As these changes in the market gather pace, the magnitude of developing an effective and sustainable strategy to prosper is enormous. The macro-environment in the demand and supply of milk holds is an important factor for many dairy businesses; likewise, the dramatic growth of organic dairy will contribute significantly to adjustments made in the near future.
Furthermore, results from consumer-driven trends have led to a shift in demand for substitute products (kefir, quark and donkey’s milk), as they offer higher nutritional value and health benefits. In addition to sugar reduction in traditional dairy goods, managing the implication of this change is crucial to sustaining long-term success.
Learn from the best
We are really excited to announce that this year’s programme includes some of the most foremost and innovative dairy brands and manufacturers in Europe, including FrieslandCampina, Arla, Danone and Tine.
Across the two days, top senior-level representatives and decision-makers will come together to discuss some of the most pressing challenges within dairy innovation and practical steps the sector can take towards offering greater value to their customers. Presentations will be given from both incumbent and new entrant companies in a case-study format, to provide a wide scope of expertise, lessons learnt, success stories and disruptive innovative processes that can be adopted.
If you want to find out how the dairy industry is being affected by external factors and hear exclusive case studies from leading professionals, join the Dairy Innovation Summit in Amsterdam as it delves into the various challenges faced by the dairy industry today.
Find out more on Arena International’s website or email them for additional details.
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