Dairygold Food Ingredients (DFI) has released a new value-added cheese range in the UK, following an ‘extensive’ market research programme.
The new range aims to keep pace with changing consumer habits, such as the move towards high protein, low carb and low sugar diets, as well as the shifts away from meat as a protein source and the rise of vegetarianism and veganism.
DFI’s new range will initially include five varieties: Burland Bloom British Brie, Cricket St Thomas Camembert, Butlers Spreads/hot dips, quark and vegan cheese.
Dairygold says that the new range forms part of the company’s new strategy, which enables food manufacturers and foodservice operators to grow their product category by keeping up with current and future consumer trends.
Svitlana Binns, customer relationship manager at DFI, said: “Following a comprehensive market study undertaken by our product development team, we have been able to hone in on those trends that we know will be important to consumers when making food choices in the coming months and years.
“In addition to looking at consumer diet trends, we also analysed cuisine and flavour trends and what impact these had on the dairy sector, to develop a product offering that was proactive rather than reactive.
“This new range will complement DFIs core portfolio and give us the tools we need to work with our food manufacturing and foodservice customers, providing them with the resources to drive growth and ensure their offering stays relevant.
“Analysing those key dairy and cheese trends has enabled us to become even more consumer-driven, ensuring that our product offering is reflective of the ever-changing consumer landscape,”
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