Dalehead Foods, a division of Tulip, has introduced recyclable packaging to the fresh protein market with the new packets available on three ready-to-eat turkey products in Waitrose in the UK.
Inspired by the card packs used in the sandwich market, the packaging aims to stand out on shelf with full printing on all sides.
Tulip said the packaging, which carries the ‘widely recycled’ logo, is made from sustainable raw materials. It is is used on three of Waitrose’s products: rosemary, lemon and garlic free range turkey breast; honey and mustard free range turkey breast; and butter roasted free range turkey breast.
The new format took three years to develop as part of Tulip’s packaging strategy, which works towards developing solutions to deliver consumer convenience, freshness and on-shelf product differentiation, as well as tackling food waste and incorporating recyclable materials.
Tulip said the packaging maintains shelf life and is consumer friendly with an easy open functionality and a window for visibility.
Tulip group innovation manager Matt Richards said: “At a time when shoppers are more conscious than ever before about the ecological footprint of their purchases and supermarkets are looking to improve the environmental impact of their packaging, the launch is very timely.
“It was a challenge to take the board packaging used for sandwiches and make it fit for purpose for longer shelf life goods, but by working collaboratively with packaging supplier Rapid Action Packaging and equipment supplier Proseal, as well as Waitrose, we’ve managed to create a top-quality solution.”
Michelle Slade, poultry buyer for Waitrose, added: “It’s been brilliant to work with Dalehead Foods to bring these new products and packaging to our shops. With a premium look and feel, these recyclable packs are the ideal way to launch the first cooked turkey meats with real herbs and seasoning to the market. We’re sure people will love the taste and appreciate the environmentally friendly nature of the packaging.”
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