Danish Crown’s Tulip subsidiary has invested over £1 million in a new mincing line at its factory in Tipton, UK, to improve efficiencies and increase output.
Tulip said that the funding has already led to increased business, with “significant additional volumes” of mince being processed for a key client each week.
The new line also gives Tulip the capacity to respond much quicker to any additional customer promotional activity.
The unit is able to process both frozen and fresh mince and has a labelling function built in as part of the packaging system. Trialled from December 2017, the line is now fully up to speed.
Neil Parry, general site manager at Tipton West Midlands, said: “The new investment at Tipton has provided us with state-of-the-art equipment and will allow us to accommodate a wider range of customer demands.
“The new line will help to reduce shortages and mechanical issues, while also cutting down on wastage to ensure our process is as efficient as possible.”
Tulip fresh division managing director Mike Wijnberg added: “This investment is another example of our commitment to innovation and ensuring we stay ahead of the game.
“Providing the best level of service and quality of product to our customers is a top priority for us and we’re confident that the line will help us to attract further business in the years ahead.”
Earlier this year Tulip announced that its CEO Steve Francis stepped down from his position. Danish Crown CEO Jais Valeur has assumed the role of executive chairman of Tulip.
In June the meat processing subsidiary bought Dutch bacon manufacturer Baconspecialist Zandbergen as it aims to increase its product range and boost production capacity.
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