Danish Crown subsidiary Tulip Food Company has agreed a deal to acquire Dutch bacon manufacturer Baconspecialist Zandbergen for an undisclosed figure.
Zandbergen produces a range of products such as sliced bacon, diced bacon, and pre-cooked bacon to retailers, wholesalers, hotels and other foodservice outlets in Europe.
Tulip Food Company holds a strong position in the pork market as it operates brands such as PåLækker, GØL, and Steff-Houlberg, and the company says that the acquisition strengthens its position in the segment as it will increase its product range and increase production capacity.
CEO of Tulip Food Company Kasper Lenbroch said: “With the purchase of Zandbergen, Tulip takes a big leap forward.
“By welcoming Baconspecialist Zandbergen as a new member of the Tulip family, we intensify one of our core competencies.
“We get new capacity and new product opportunities like fried bacon with this very well-managed and family-driven company, which is strong and very popular in the bacon market.
“We will maintain and expand the forces of the company and at the same time ensure that Tulip’s competencies are incorporated to bring mutual benefits.
“All in all, we have great expectations of Baconspecialist Zandbergen, as sales of bacon products are growing across markets.”
Zandbergen co-founder Robert Zandbergen added: “We look forward to becoming part of Tulip Food Company, which we know as a strong and innovative player in the European market for processed meat and which is already well-known for its popular products such as pulled pork, snacking and spare ribs.”
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