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Dannon says it is dropping NFL star Cam Newton as a brand ambassador for Oikos yogurt, after he made a ‘sexist and disparaging’ comment to a female journalist.
Newton, who plays for the Carolina Panthers, was asked a question about the ‘routes’ that American football receivers use in a game by the Charlotte Observer’s Jourdan Rodrigue. He responded with laughter, saying he was surprised to hear the question asked by a woman.
The quarterback – once front-and-centre of Oikos’ marketing strategy – has been criticised widely for his response, including by the US arm of the French dairy business.
Newton had, at one point, been an integral part of Oikos’ marketing.
© FoodBev Media Ltd 2017