Dannon has expanded its Activia range with the introduction of Activia Dailies, a range of low-fat yogurt drinks which will be available in the US.
Activia Dailies contain the same live and active probiotics found in Activia’s range of yogurts but in a more convenient package, making it a more attractive product for time-poor consumers.
The yogurt drinks are packaged in single-serve 3.1fl oz bottles, and will be available in five flavours: strawberry, blueberry, cherry, vanilla and acai berry.
Miguel Freitas, vice-president of Scientific Affairs at DanoneWave said: “Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways.
“In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill.
“While Activia’s traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet.”
Carolina Cespedes, senior marketing director of Probiotic Health Brands at Dannon added: “Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement.
“While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format.”
Activia Dailies will be available nationwide in stores across the US in multi-packs of eight or 24 bottles.
The suggested retail price is $5.19 for the eight-pack and $9.99 for a 24 pack.
© FoodBev Media Ltd 2018
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