Instead of the its usual ready to eat products, Dannon is selling only small-batch premium yogurt paired with fruit purees and other toppings. The store also sells yogurt infused sandwiches, muffins and salads (with yogurt based dressings), plus frozen yogurts for dessert.
“This is a very different business from what Dannon does in selling pre-packaged products to grocery stores,” said Dannon spokesman Michael Neuwirth. “Dannon has four major manufacturing facilities around the country, but the product sold in the store is made in small quantities nearby.”
The Yogurt Culture shop also features traditional yogurt made at the Dannon Discovery and Innovation Center at its Westchester headquarters as well as Greek style yogurt produced by Schreiber Foods and Yocream frozen yogurt.
“This idea has been a dream for a while, now,” said Eric O’Toole, president of The Yogurt Culture Company. “We’re very excited to open our doors because we think New Yorkers will be thrilled to have a truly fresh food option for their fast meals. It’s a fresh, handcrafted experience we think our guests really will respond to.”
Source: The Yogurt Culture Company
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