Danone’s Dannon Oikos is showing an advertisement (see above) featuring Greek-American actor John Stamos in an advert called The Spill, which includes his former Full House co-stars Bob Saget and Dave Coulier.
Chobani’s 60-second Super Bowl commercial features a bear terrifying customers at a small-town country store called Howard’s. The bear eventually absconds with a cup of honey Chobani while police run about and Bob Dylan sings I Want You on the soundtrack. A voiceover says: “It’s hard these days to find food made with only real, natural ingredients.”
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There’s a lot to play for, as according to data from Nielsen, Greek yogurt makes up about 49% of the $7bn US yogurt market.
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