Danone has signed a three-year recycling partnership with Ecosurety that will see Ecosurety manage Danone’s packaging waste recycling obligations in the UK.
Ecosurety is a UK-based compliance company which supports investment in UK recycling projects via infrastructure, innovation and consumer awareness campaigns, and Ecosurety says that the partnership will ensure that Danone’s recycling operations meet the highest possible standards of transparency and traceability.
The company adds that the partnership will enable Danone to further offset its impact on the environment via investment into innovation and improved UK recycling infrastructure.
Through the partnership, Ecosurety will prioritise the purchase of Danone’s packaging recovery note’s (PRN’s) from UK reprocessors to ensure reinvestment into the UK’s recycling system.
Ecosurety says that this move will help increase the UK’s capacity to recycle its packaging waste including problematic types of plastic packaging.
Caroline Winters, director of public affairs at Danone said: “As a multinational business with an ambition to lead in the sustainability sector, recycling is an area that we are particularly focused on improving.”
“Ecosurety’s approach to traceability and tangible reinvestment in the recycling sector resonated with our own environmental business objectives. This is the start of an impactful new partnership and we look forward to working with Ecosurety.”
James Piper, managing director of Ecosurety added: “We are determined to show that recycling compliance doesn’t need to be perceived of as a tax, but rather a positive feedback system that benefits producer, consumer and planet.”
“We’re delighted that Danone recognise this, and the long-term potential of our business approach.
“Danone is a company that shares many of our sustainability objectives and it is great to have them on board.”
© FoodBev Media Ltd 2020