Danone has announced the launch of new Aptamil formula milk in a pre-measured tab format, which it claims is the first-of-its-kind in the UK.
The new format innovation has been developed in partnership with Japanese food manufacturer Meiji, in an effort to make preparing formula milk more convenient.
The new formula milk tabs are said to dissolve easily, and allow for more accurate measurement, less wasted formula and less mess; making it particularly useful for night-time feeds.
According to Danone, one tab is equal to one standard scoop of powdered formula. The new format will be available exclusively in Boots stores in packs of 24 sachets, with each sachet containing five tabs.
“We hope bringing to market formula milk in a pre-measured tab format will offer added convenience and support for formula feeding parents – especially in the ‘new normal’, when parents are often stretched and trying to juggle balancing family and work-life from home,” said Gustavo Hildenbrand, general manager UK & Ireland, Danone Specialized Nutrition.
Under the terms of the companies’ partnership, Danone combines its formula milk recipes with Meiji’s patented tab production technology.
Shun Yoshioka, managing director of Meiji Food Europe, said: “We’re very pleased to have reached this milestone in our collaboration with Danone. Through our manufacturing partnership with Danone, we’re introducing a convenient, innovative format in formula milks – based on Meiji’s tabletting know-how – for the first time in the UK & Europe.”
Following the UK launch, Danone plans to offer the new format in other countries in Europe as of 2022.
© FoodBev Media Ltd 2020
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