Leo Burnett was hired by Numico, the Dutch baby food maker in August, following a global pitch. After the appointment, Numico was acquired by Danone for an estimated £9.7m.
Danone has now awarded Leo Burnett’s place on its Numico roster to Euro RSCG, despite it losing out in the competitive pitch against Leo Burnett last year.
Leo Burnett handled projects for Numico’s Cow & Gate and Milupa brands, and once it finishes working on these briefs, the Publicis-owned agency will not be handed any further work. The UK spend is estimated to be around £4.2m.
The move comes just days after Danone reported first-half earnings that showed net profit growing 15.8% to €701m on sales of €7.7bn.
Source: Brand Republic
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