UK brand Ayem has secured the backing of Danone to launch a new range of Breakfast Protein Pots which aim to fill the morning protein gap.
Ayem founder Manuela Borella has been part of the Danone family for 18 years. She was able to bring her idea for the brand to life in Danone’s Innovation Accelerator, which focuses on launching new products.
Believing in Manuela’s vision, Danone is supporting the initiative, which is the first start-up to be backed by the company.
Made from a blend of almonds, milk, fruit and seeds, each pot contains 15g of protein. Three flavours are available: original almond blend; pear, apple and almond; and blueberry and almond.
The range is produced from a patent-pending recipe and is said to have a “completely unique texture, combining the firmness of a chia pudding with the varied bite of a bircher muesli”.
Manuela Borella said: “We launched Ayem to bring a revolutionary offering to the breakfast market. As a busy and health-conscious mum with four young children, I wanted to create a healthy breakfast product that would get minds and bodies off to a good start, helping hectic individuals and those looking to get the most out of the day ahead.”
Ayem said the Breakfast Protein Pots can be consumed straight from the pot or spooned into a bowl to be paired with fresh fruit, nuts, seeds, honey or agave nectar.
Each 152g pot is available with a recommended retail price of £2.49.
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