US plant-based superfood producer Laird Superfood has secured $10 million in a financing round, funded entirely by Danone Manifesto Ventures (DMV).
Since its launch in 2015, Laird Superfood has reportedly recorded its strongest quarter to date and has witnessed growth in its products and with its retail partners.
The company recently expanded its Superfood Creamer line – its ‘signature product’ – with a creamer which combines the original product with four functional mushrooms.
Laird Superfood plans to use the capital to continue to grow its current platform, develop new offerings and expand its manufacturing campus in Sisters, Oregon.
“The growth of Laird Superfood has been a result of our company’s focus on functional, convenient, better-tasting products, while staying authentic to our co-founder Laird Hamilton’s uncompromising standards of quality and ingredients,” said Paul Hodge, CEO and co-founder of Laird Superfood.
Hodge added: “After thoughtful consideration and developing a strong relationship with the DMV team, we believe they are the best partner to help us deliver the mission and vision of the company. Danone aims to inspire healthier and more sustainable dietary practices around the world, which is perfectly aligned with the vision of our founders.”
Earlier this year, Danone Manifesto Ventures led an investment round in food waste management start-up Phenix, backed dairy-free yogurt maker Hälsa, and invested in plant-based food and beverage manufacturer Forager Project which has since debuted a range of new products.
CEO of Danone Manifesto Ventures, Laurent Marcel, said: “We are confident that Laird Superfood’s commitment to a healthy lifestyle and the quality of their functional products and ingredients will continue to appeal to consumers and retailers.
“Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment. We believe it will result in future success with a foundation of mutual trust and shared values.”
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