Danone’s Aptamil brand will release several new infant formula products which utilise a new ‘next-generation’ formula.
Six new products will be made available to UK consumers, covering the entirety of the ‘infant journey stage’ from birth to 3 years old through First Infant Milk, Follow On Milk and Growing Up Milk powders.
The new formula used for the Aptamil Follow On Milk and Growing Up Milks with Pronutra – Advance product line uses a ‘unique process’ to blend a mix of ingredients such as vitamin D in order to support the immune health of growing infants.
Aptamil has also overhauled the packaging of the majority of its product range – excluding the brand’s tailored nutrition range – to make the products easily identifiable on shelves.
Marie-Astrid Gosse, marketing manager at Aptamil said: “At Aptamil, we are devoted to bringing mums and their little ones the latest innovations our ground-breaking science and research has to offer.
“We work with passionate experts to continuously develop our products and we’re extremely proud and excited about this launch.
“This is the biggest change we have made in over a decade and we truly believe our investment in maintaining quality means our range is one of the best in market.
“Not only do we have powder formulations with a unique blend of ingredients but the new-look packaging across the range now further reflects the premium nature of our brand, giving retailers a visual point of sale and helping consumers understand which product is most suitable for their needs.”
The new product range will be available from UK retailers nationwide from the end of June.
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