As part of its mission to bring ‘health through food’ to as many people as possible, Danone is setting its sights on India’s ‘base of the pyramid’ consumers – an underserved demographic containing more than half a billion people. Fundooz, described as ‘a tasty, healthy and affordable food brand for school-going children’, is being manufactured at Danone’s first manufacturing facility in India at Sonepat, Haryana.
Talking about the new launch, Eric Soubeiran, director, Danone BoP India, said: “Fundooz is the result of close to three years’ work to understand the food habits and nutritional deficiencies in India, particularly among young children, and we feel we can make a positive contribution here.
“All Fundooz products are milk based and fortified with key nutrients. At the same time we have ensured that the taste is to the liking of children and that the pricing is suitable and affordable for our target consumers.”
For now, two products feature under the Fundooz brand: Yum Creamy, a creamy and nutritional ‘fresh dairy treat for kids’, in convenient cup packaging in strawberry and vanilla flavours; and Yum Chuski, a thick and filling ‘anytime treat’ in a ‘squeeze & munch’ pack, available in chocolate and kulfi flavours.
© FoodBev Media Ltd 2019