Scotland-based company Darnley’s Gin has launched a range of recyclable gin pouches as part of its 2022 sustainability strategy.
The refill pouches, which can be returned to the brand’s headquarters for recycling, are available in 70cl for each of the Darnley’s Gin Original, Spiced Gin & Navy Strength products. According to the company, the pouches derives from recycled plastic material (grade 7), “which is not only recycled but also weighs 50% less than a glass bottle of Darnley’s Gin to transport”.
Aimed at existing consumers, the gin pouches will make it more “energy-efficient for fans to purchase a glass bottle in the first instance before purchasing pouches to complement and refill them,” said the firm.
Darnley’s Gin founder William Wemyss said: “Our sustainability plans for the brand are one of constant improvement and the launch of our gin pouches is part of this journey”.
He continued: “We hope Darnley’s Gin fans will not only enjoy these gins but also return the pouches so the full environmental benefits of this initiative can be realised.”
© FoodBev Media Ltd 2022
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