UK-based Dash Water has released its fruit- and vegetable-infused sparkling water in 750ml glass bottles.
According to the brand, the introduction “elevates the Dash experience”, opening up consumer choices and allowing its sparkling water to be enjoyed and shared while dining out and hosting at home.
Dash Water uses wonky British fruit and vegetables that have been rejected by supermarkets to naturally infuse water with a dash of flavour, free from sugar and zero calories.
Both raspberry and cucumber flavours are available in the new glass bottles.
“With the value of the UK bottled water industry sitting at £2.4 billion and the no/low-added-sugar sparkling water category being the fastest-growing sub category, we have seen a demand from existing customers and on-trade partners to launch our unique product in a new format,” said Jack Scott, co-founder of Dash Water.
“The 750ml glass bottles will allow consumers to enjoy Dash Water as a shared experience, perfect for entertaining. Our ethos and focus on sustainability remains the same, with all packaging and contents being made with the least environmental impact as possible.”
The launch comes a week after Dash Water raised £1.6 million in a Series A funding round that included investments from Brad Berman, a former director of Fiji Water; Nick Duke-Ambridge, general manager of Seedlip; and William Watkins, founder of Radnor Hills Water Manufacturing.
Dash Water is stocked in more than 6,000 UK retail listing accounts, including Sainsbury’s Boots, BP Garages and Ocado.
© FoodBev Media Ltd 2019