The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
David Protein has entered the ready-to-drink (RTD) category with the launch of its first Protein Milkshakes.
The new milkshakes are made with ultrafiltered milk and contain 30g of protein per 12oz bottle, alongside 140-150 calories and less than 1g of sugar.
The range launches with two flavours: Vanilla and Chocolate. The Vanilla variant contains 140 calories, while Chocolate contains 150 calories, with both delivering 30g of protein and less than 1g of sugar per bottle.
David is positioning the products as a protein-focused alternative to conventional milkshakes, with a thick and creamy texture designed to replicate the indulgence of a traditional milkshake while delivering a significantly higher protein content.
The launch gives David a presence in a fast-growing area of the functional beverage market, where brands are increasingly developing convenient formats that combine nutritional benefits with familiar food and drink experiences.
RTD protein beverages have expanded beyond traditional sports nutrition into mainstream consumption occasions, including breakfast, post-exercise recovery and everyday snacking.
The milkshakes launched on 8 September through David's website and selected stores in New York City.
The RTD launch represents the latest step in David's expansion beyond its original protein bar proposition.
The company introduced David Frozen Dessert in June, with each pint providing 30g of protein and between 210 and 260 calories, depending on flavour. The desserts contain between 1g and 2g of sugar per pint.
Its existing bar portfolio includes David Gold bars, which provide 28g of protein for 150 calories, and David Bronze bars, which contain 20g of protein for the same calorie count.
